Megan Fox looks at herself in the mirror in her room at Kappa Kappa Gamma. She saw Taylor Swift twice during The Eras Tour and has seen Swift five times live total.

Taylor Swift, pop sensation and 12-time Grammy Award-winner, was the talk of the summer with her Eras Tour. As a businesswoman, she has built an empire worth, by some estimates, over $1 billion. As an artist and cultural figure , Swift has found a way to develop deep emotional connections with fans. Vox Magazine talked with a few Columbia-based Swifties about their emotional bond with the lyrically gifted artist.

Bracelets from Taylor Swift's Eras Tour lay on Megan Fox's desk in her room at Kappa Kappa Gamma.

Isaac Lewis and Reanna Munjoy listen to Taylor Swift together, sharing earbuds. "When I'm sharing my time with other people, I am sharing my music with them," Lewis said.

Isaac Lewis and Reanna Munjoy met in fall 2022 and have been dating since August of this year. The pair has bonded over a shared love for Taylor Swift’s music.

Courtney Ullrich-Campbell dances to Taylor Swift's song "Say Don't Go" in her apartment.

Courtney Ullrich-Campbell has a tattoo of a koi fish on her back dedicated to Taylor Swift. "Taylor loves koi fish because they're traditionally known to swim against the current and overcome great obstacles," Ullrich-Campbell said. "That really resonates with me."